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PERCEPTION OF WEATHER ‘ OUGHT TO ‘  REASONING  COSTS AND RETURN OF INVESTMENT 


The vessel planet Earth we are now aboard is not only the biggest of all time; it is the only one. Our future and everything we have accomplished will depend on the wisdom of our actions toward climate over the next few years. If not we will reach tripping point that will dramatically change and alter the atmospheric, geologic, hydrologic, biospheric systems and cycles.



PERCEPTION


“Is it global warming or just the weather?” Most people don’t think about global temperatures but local ones. However, extremes have a profound impact on people. Awareness of links between climate change and the local weather thus makes sense in both science and public understanding.




‘ OUGHT TO ‘  REASONING


Climate change is an abstract and very slow world wide phenomenon. The whole of the interacting and entangled processes is unimaginable complicated and not totally understood yet. The effects of solutions are not immediate and palpable. Results and improvements in environmental conditions  will like wise be a slow process.  


Maybe therefore the ‘ought to’ reasoning is generally used to frame most of the climate and sustainability solutions:

It is most questionable -in terms of acceptance and awareness- if it sounds like a good reason to do something.  




COSTS AND RETURN OF INVESTMENT


And last but not least:  


The costs of solutions, mitigation and adaptations.

Money, being  as a universal measurement of value, is embedded in our social and economical structure. Investments are driven be ‘return of investment’.


This brings us by the question: What is the value of our climate and environment?

It seems that it only can be measured in in terms of financial losses and costs.

For example:



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Climate Awareness in general.